Most brands fail. Don't be one of them.

You may have a fabulous product but if no one remembers you, or if you’re just like everyone else, good luck. You’re just a commodity competing on price and that’s a quick trip to the bottom. Someone could always undercut you.
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Put simply, being like everyone else puts you in the sea of sameness. To become a brand that gets noticed and lasts, get ready to embrace your bravery and celebrate your weirdness.